Characters that are part of the Presentville Game are called Avatars. In technical terms, an avatar is defined as a 2D or 3D graphical representation of a user's persona or character. From a spiritual perspective, an avatar is the material appearance or incarnation of a deity (divine being/god/goddess) on Earth.
Presentville Avatars are created through a proprietary process using toys and costumes. Each Avatar has a story to tell and is branded to create solutions for one or more of the United Nations Sustainable Development Goals. Once an Avatar gains popularity within the Presentville Game, it is uploaded into the virtual worlds where other players can become the Avatar or contribute to the cause it endorses.